Ice Edge join forces with PMW Communications

Ice Edge has hired Billingshurst firm, PMW Communications Ltd, to handle its marketing and public relations for the coming year.

The fast-rising company offers a unique industrial cleaning service whereby dry ice is used instead of water. The product differs from most other cleaning services as it is environmentally friendly and does not add to the carbon foot print as well as being none abrasive. As it takes less time than normal pressure washer cleaning, it cuts down on ‘tool time’ and therefore budget!

A full service marketing agency, PMW will build the innovative company’s profile in the coming months. Not only will they be designing a new website and logo but also implementing a number of public campaigns throughout the year which will demonstrate just how affective the service is. Aiming to put dry ice cleaning to the forefront of the minds of local councils and trusts, the company will also be targeting large companies within industrial food preparation, leisure, facilities management and public sector.

The Ice Edge board commented “We are very happy to have PMW on board and are looking forward to the coming year as we really try and get dry ice cleaning on the map in the UK. There are so many benefits to the service and we hope that with a good amount of well placed publicity, we will see a rise in the use of it in this country.” PMW Managing Director Peter Sutton said “We were very keen to get involved with such an exciting service, which not only provides a better finish than conventional cleaning, but is also kinder to the environment. We are looking forward to the coming year and hope for a long and successful relationship with Ice Edge.”

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